Viaplay’s successful series Svenska Fall becomes a podcast – in collaboration with Perfect Day Media and Brand New Content.
Parts of the season, including the first two cases and the introductory segments of all cases, will be released ad-supported and free for listeners. The remaining episodes will be released behind a paywall and ad-free for 25 SEK. There will also be an option to subscribe to the entire season ad-free for 149 SEK.
The season begins with the Kannibal case, which shocked all of Sweden in 2005. Camilla Lifvendahl is brutally stabbed to death in her home in Gävle. Her partner, Tommie Karim, calls the police, and they search for a man based on the description he provides but find no trace of him. Next, the podcast delves into the case “Murder Without a Body” from 2013, where police are called to a scene and discover blood footprints in the hallway, a bloodstain in the kitchen, and in the bedroom, a child in a crib.
Brand New Content is the production company behind the TV series Svenska Fall and is now also producing the new podcast series.
– Over all the years that Brand New Content has produced Svenska Fall for TV, I’ve dreamed of also producing the episodes as a podcast. When I reached out to Perfect Day, I quickly realized that they believed in the project as much as we did, and I understood that the partnership between us, together with Viaplay, would be a perfect fit, comments Klas Lindberg, executive producer at Brand New Content.
Perfect Day Media has, over the past year, broadened its revenue streams within advertising, paywalls, branded content, and live events. This is the first time the company has outsourced podcast production in collaboration with another production company, focusing solely on publishing, marketing, and commercialization.
– We’ve long been eyeing the true crime genre but haven’t quite found the right production and revenue model for this type of content. The collaboration with Brand New Content and Viaplay, combined with our development of Ads and paywalls, has now given us an opportunity to test a commercialization model that we believe and hope will work,” comments Karolina Sandberg at Perfect Day Media.
Brand New Content konceptualiserar och producerar tv-format och kommunikationskoncept så som Sommar med Ernst, true crime podden ”En hund begraven” och Kristallen. För mer information, vänligen kontakta:Karolina Sandberg, Perfect Day Media, karolina.sandberg@perfectdaymedia.seKlas Lindberg, Brand New Content, klas.lindberg@brandnewcontent.se
