When We Were Kings is a two-time Gold Shield award-winning podcast hosted by the dynamic duo Håkan Andreasson and football expert Erik Niva. Starting from June 1, Unibet will become the main sponsor of the podcast.
– Unibet is by players, for players. Many of us who work at Unibet are passionate football fans and dedicated WWWK listeners. That’s why this collaboration feels extra exciting, says Raúl Valencia López, Head of Marketing and PR at Unibet
When We Were Kings is the largest sports podcast in the Nordics, where listeners get to explore stories about historic football teams, players, and coaches who have left their mark on history. With Håkan Andreasson and Erik Niva’s unique perspectives on football as the world’s greatest cultural phenomenon, they provide their audience with narratives rooted in sport, yet seamlessly integrating culture, history, economics, and intrigue. This blend not only captivates but also educates around 100,000 listeners week after week. When We Were Kings premiered in 2019 and is produced by Perfect Day Media.
– Unibet is the perfect partner for When We Were Kings. As the main sponsor of Allsvenskan and Superettan, Unibet has made significant contributions to Swedish football and will be able to provide relevant sponsor content that I’m sure WWWK listeners will appreciate, says Ömer Toll, Head of Branded Sales at Perfect Day Media.
For more information, please contact:
Raúl Valencia López, Marketing- and PR at Unibet, raul.valencialopez@kindredgroup.com Ömer Toll, Head of Branded Sales på Perfect Day Media,
